Detti Simon is the new CEO of the Bátor Tábor Foundation

Simon Detti takes over the regional leadership of Bátor Tábor after 26 years of experience in advertising agencies and on the client side. Until December, she will be working alongside CEO Tamás Knecht until December.

The new leader previously worked as a consultant, marketing director, strategic planner, and client relations director. For the past nine years, she was responsible for the business results and operational efficiency of the DDB Advertising Agency. She managed brands such as McDonald’s, Magyar Telekom, Auchan, and Törley. In addition to his business career, she was a member of the Ronald McDonald Foundation’s board for three years.

‘Although I loved agency life and am particularly proud of the many local and international successes we achieved with DDB, it was never a question for me that I wanted to join the cause represented by Bátor Tábor and its dedicated team. As one of the most professionally run foundations in Hungary, we use therapeutical recreation to help children and families struggling with serious and chronic illnesses—there’s nothing more inspiring or uplifting that I can imagine. As a parent, I also believe this sets a good example for my pre-teen son.’

‘Visiting the camp and seeing the happy children and the super-enthusiastic volunteers was a source of energy for me. My favorite moment was with a little girl on the first day of camp, standing next to me at the evening camp dance. Since I didn’t know the choreography, she said, “I see you’re new, come, I’ll show you!” She was right: I am new, and now I’m learning.'”